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The 9 Biggest Mistakes You're Making With Your Email Marketing.

Based on common patterns observed across service-based businesses using email marketing.

Learn how to turn more of your email subscribers into customers — without more leads, ads, or tools.

A quick note from Mike

Why this guide exists

I created this guide after reviewing hundreds of marketing emails from coaches, consultants, and service businesses.

In most cases, the offer was solid and the audience was real — but the emails weren’t written to consistently turn subscribers into customers.

This guide is a distillation of the most common mistakes I see, and the simplest ways to fix them.

No theory. No hype. Just practical clarity you can apply immediately.